02 September 2014

Excellence must be earned.

"People glom onto words and stories that are often just stand-ins for real action and meaning. Advertisers look for words that imply a product's value and use that as a substitute for value itself. Companies constantly tell us about their commitment to excellence, implying that this means they make only top-shelf products. Words like quality and excellence are misapplied so relentlessly that they border on meaningless. Managers scour books and magazines looking for greater understanding but settle instead for adopting a new terminology, thinking that using fresh words will bring them closer to their goals. When someone comes up with a phrase that sticks, it becomes a meme, which migrates around even as it disconnects from its original meaning.

To ensure quality, then, excellence must be an earned word, attributed by others to us, not proclaimed by us about ourselves. It is the responsibility of good leaders to make sure that words remain attached to the meanings and ideals they represent."





This is a brilliant book.






No comments:

Post a Comment